Stay Lucky Casino Affiliate Program

Join the Stay Lucky affiliate programme and partner with us to promote a busy online casino brand across the UK market. We work with publishers, streamers, content creators and marketing partners to drive quality traffic and grow revenue together. Our approach is straightforward and commercial - we aim to make partnership management as simple and transparent as possible so you can focus on performance.

Programme purpose

Our affiliate programme is built to connect marketing partners with an active UK-facing casino offering. We provide partners with flexible commercial models and practical tools to monetise audiences interested in slots, live casino and related content. The programme is suitable for affiliates who run review sites, social channels, streaming pages, newsletters or paid media campaigns.

Partnership benefits

We offer partners reliable payment processes, timely reporting and a single point of contact for account management. Benefits include clear commercial terms, regular creative updates, and priority access to promotional creatives when campaigns are scheduled. We aim to support both established publishers and growing affiliates with tailored advice on traffic optimisation and compliance.

Commission structure

We provide a range of commercially realistic commission models to suit different partner needs. Options include revenue share, cost-per-acquisition and hybrid deals - all negotiable depending on traffic quality and market focus. Specific rates are discussed privately, allowing us to match terms to campaign scale, player value and long-term potential.

Flexible models

Revenue share works well for partners focused on long-term player value, while CPA and hybrid models are available for partners prioritising immediate returns. We’re open to discussing bespoke arrangements for high-volume traffic or niche market segments.

Tracking and reporting transparency

We use third-party tracking to ensure accurate attribution and consistent reporting. Partners receive access to a reporting dashboard with real-time metrics, conversion details and downloadable statements. Regular reconciliation is available, and we maintain clear policies for tracking integrity and fraud prevention.

Marketing tools and support

Partners get a full suite of creatives, including static banners, HTML5 assets and pre-made landing pages tailored for UK audiences. We supply campaign briefs, approved messaging guidelines and technical support for tag implementation. Our affiliate managers run periodic briefings to share insights on seasonal activity and promotional focus.

Long-term cooperation

We value steady, compliant partnerships and prefer to build long-term relationships. As you grow, we review commercial terms, offer higher-tier deals and provide priority access to special campaigns. If you’re ready to work with a commercially minded partner and built-in operational support, speak to our affiliate team to explore next steps.